Lead Generation-Freelance

As a freelancer with Digidad in Bangalore, I excelled in generating high-quality leads for the real estate sector through strategic marketing campaigns. I utilized SEO techniques to improve online visibility and crafted compelling landing pages to capture and engage potential clients effectively. By optimizing these elements and analyzing campaign performance, I ensured the leads generated were highly targeted and of superior quality. My approach resulted in increased lead conversion rates and enhanced business opportunities for clients in the competitive real estate market.

Some creatives i made

detailed targeting used in meta

Meta Ads Campaign Performance:

· Campaign Name: Luxury Residential Project – Meta Ads Campaign

· Campaign Duration: 3 Months

· Objective: Drive high-quality traffic to the luxury residential project’s landing page and convert this traffic into qualified leads.

Target Audience:

Demographics: Age 30-55, income above ₹30 lakhs per annum

Location: East Bangalore and surrounding high-income neighbourhoods

Interests: Luxury real estate, premium lifestyle brands, investment in property

Ad Format:

Carousel Ads: Showcased multiple high-resolution images and short videos highlighting key aspects of the property such as spacious interiors, modern amenities, and lush surroundings.

Video Ads: Featured a 60-second virtual tour of the property, emphasizing exclusivity and luxury.

· Key Metrics:

Total Impressions: 250,000

o Clicks: 35,000 (14% Click-Through Rate, CTR)

o Leads Generated: 2,500 (Conversion Rate: 7.1%)

o Cost Per Lead (CPL): ₹120

o Engagement Rate: 25% (Likes, Shares, Comments)

o Bounce Rate: 30% (indicating strong interest from the traffic generated)

o Lead Quality: 60% of leads were categorized as highly qualified, with a high likelihood of conversion.

Result: The campaign led to a significant increase in site traffic and engagement. The focused targeting strategy resulted in a 250% rise in qualified leads, ultimately contributing to a rapid sales turnaround for the luxury project.